Get Ready for
SHREDDING

Devotions was founded in 2019 by a group of snowboarders in Toronto, who were all passionate about snow. Though Toronto is a modern international city, most of the larger ski resorts are located 1-2 hours drive away (frankly, they are just small hills). Not having the best natural condition couldn’t stop us from getting up at 5am and leaving till the night ski closes. This is how devoted we are. 
Inspired by this central spirit, we created a social media group with the name “Devoted Snowboarders”. We welcome the people who truly enjoy spending their time on snow, not the ones who just want to show off their skills in order to satisfy their ego. 
More and more people joined after two seasons since the establishment. Then, we had a concept of designing a team jacket for the team members. We chose sharp pink as the signature colour for the first team jacket because, hey, the founder loves pink. The jacket became surprisingly successful because people could feel what it represents – the pursuit of the true spirit of snowboarding.